The Tour of Scandinavia has established itself as one of the biggest and best women’s cycling stage races on the World Tour calendar, gaining international recognition. – We have made significant steps in recent years in terms of global visibility, and we are proud to present a live TV broadcast reaching hundreds of millions of households, says General Manager Roy Moberg.

Tour of Scandinavia takes place over 5 days from August 23rd to 27th, featuring diverse and exciting stages, with three stages in Norway and two final stages in Denmark.

Millions of people are captivated by the drama of cycling, as evidenced by the popularity of Tour de France this summer. Many of the same stars who compete in the women’s version of Tour de France this week will also participate in this year’s Tour of Scandinavia. – This makes us attractive to major international TV channels, and we are thrilled that Eurosport will broadcast all stages live on its main channel, Eurosport1, Europe’s largest sports TV channel, says Moberg.

– Discovery, the owner of Eurosport, has the rights to numerous major international sports events around the world. It is with a certain sense of pride that they choose to feature us on their main channel throughout the event week. Discovery is a commercial channel, and they are not doing this out of charity. This proves that our international position is strong, and our market value is rising, Moberg explains.

– TV2 in Norway has chosen to decline broadcasting this year’s Tour of Scandinavia. We had been in dialogue with TV2 until recently, and despite offering the broadcasting rights for free and facilitating parts of their logistics, TV2 has decided not to broadcast the event this year. We would have liked to see the only World Tour cycling race in the Nordics aired live on TV2, and we felt that we tried very hard to make it happen, but we must accept that we didn’t succeed this year, says Moberg.

– Nevertheless, all stages can be viewed live for 2.5 hours per day in Norway on Eurosport1. We are very pleased with the work that Discovery and Eurosport put into the planning and execution of this year’s event, and we can promise top-notch production and distribution quality, says Moberg.

– Tour of Scandinavia is also broadcast live through many other TV channels. In total, we reach 158 countries and approximately 420 million households with our global TV distribution program, says Race Director Anders Eia Linnestad. As the Race Director, Anders is responsible for the planning of all the stages, which is a meticulous process considering various criteria and interests. – Besides ensuring exciting and technically challenging courses for the riders, we focus on creating routes that showcase both host cities and landmarks along the way, which are visually appealing for TV audiences, Linnestad explains. The process of designing the stages starts in the fall and continues more or less continuously until a few weeks before the race starts.

– This year, we have very diverse and demanding stages that provide opportunities for sprinters, punchers, climbers, and time trial specialists to showcase their best performances. There will be a dramatic battle for stage victories, various jerseys, and, most importantly, the overall victory in this year’s race, promises Linnestad.

– Cycling is a major global TV sport. We have always invested a significant amount of money and resources into high-quality TV production. Through our collaboration with the production company NEP, we have built a technical platform over the years that allows us to produce TV pictures with the same quality as you see , for example, in  Tour de France, concludes Moberg and Linnestad, encouraging people to mark the days in August on their calendars.

This year’s Tour of Scandinavia will take place according to the following stages and TV broadcasting schedule: