The Launch Party for Tour of Scandinavia was successfully performed in the beautiful and majestic city hall of Copenhagen the 26th. of April.

Together with almost 100 cycling friends and guests from all over Scandinavia, we were really proud of introducing the very first edition of Tour of Scandinavia with thorough information about its origin, stages and future vision. There was also present some famous riders from Denmark and Norway, and they told the audience about their thoughts and great expectations for the race.

We were also super happy to be able to release information about our new general sponsor Uno-X Mobility, and their Partnership Manager Magne Haugland could tell the following about the sponsorship:

– We are proud of the agreement with “Tour of Scandinavia – Battle of the North”. This will be a huge cycling party and an important step towards a WorldTour calendar for women on the same level as for men. Through our engagements in cycling, we want to inspire to more cycling for several purposes, it is at the heart of sustainable mobility. This race is an example of equality and sustainability in practice. We are really looking forward to it,

If you were not able to follow the event at our live stream, you will find a summary of the presentation of the stages here.

You will also find more pictures from the party at our Facebook page here.