After more than a decade of championing women’s cycling, the board of LTON AS has unanimously decided to contribute NOK 100,000 to the Norwegian Cycling Federation (NCF) as part of the company’s closure. These funds are earmarked for Norwegian female cyclists who are athletically qualified to participate in the 2025 World or European Championships, or other international races through NCF’s national teams.

– Unfortunately, the decision has been made to discontinue the World Tour race, Tour of Scandinavia. As a natural consequence, the organizing company, Ladies Tour of Norway AS, will also be dissolved. The race’s vision has always been to develop and promote both Norwegian and international women’s cycling. With a relatively solid equity base, the company wishes to allocate remaining funds – after settling with creditors and shareholders – to support the sport. One of the initiatives is to help more young women gain experience in international championships, says Roy Moberg, Chairman of the Board and founder of LTON AS.
– This means a great deal to the younger girls this season – and to us on the federation board! The funds allow us to send more riders to championships and potentially compete for medals. Personally, LTON has meant a lot to me, and I deeply appreciate this initiative from Roy Moberg and the LTON board. Thank you so much!, says Heidi Stenbock-Haakestad, President of the Norwegian Cycling Federation.
National team coach Jon Anders Grøndahl adds: – As the national coach for our female cyclists, I am extremely grateful for the support we’ve received. This gift is not only financially significant – it also gives us motivation and reassurance, knowing we have supporters who believe in us and cheer for the team.The support enables us to focus on targeted development and experience-building, while also empowering our strong athletes to pursue top results. It provides the best possible conditions for the girls to perform at the highest level.
Thank you for the trust and for helping to elevate Norwegian women’s cycling.